Billionaires are working for you and me

In New York City, Uber is running television ads saying how they really care about people in minority neighborhoods and how they’re creating thousands of new jobs. Airbnb ran ads touting how they help little old ladies put their boychiks through college. And the Rent Stabilization Association (trade association of NYC landlords) ran ads telling how their real purpose is to create affordable housing.

Based on valuation by recent investors, Uber is worth about $50 billion and Airbnb is worth about $20 billion. The Rent Stabilization Association’s members control about a million apartments, worth in the tens of billions of dollars.

I’d say “bite me,” but first I have to go and throw up.

Think you can delete them cookies? Well, think again.

Online ad company Turn uses tracking cookies that come back to life after Verizon users have deleted them. Turn’s services are used by everyone from Google to Facebook.

If you’re surprised, you haven’t been reading Biteme close enough. Like Google tricks Internet Explorer into accepting tracking cookies and We’re boned: Google bypassed Apple Safari privacy.

Hat tip to MrMild.

Zombie Cookie: The Tracking Cookie That You Can’t Kill – ProPublica.

Who owns “how” ?

Management consultant Dov Seidman is suing Chobani yogurt for using the word “how” as a noun.

Seidman uses the phrase “How Matters” to promote his business; he’s also written a book, How: Why How We Do Anything Means Everything. 

The suit is a result of Chobani using the phrase “Chobani. How matters.” in its advertising.

Sigh. Remember when Apple tried to protect the letter “i” ?

How About That? – Lingua Franca – Blogs – The Chronicle of Higher Education.

Good news for Sports Illustrated advertisers

Apparently Sports Illustrated has instituted new criteria in the evaluation of some of its editorial employees: how “beneficial to advertiser relationship” an editor/writer’s work is.

If you’re advertising in SI and you’re getting slammed in the news articles, complain to your ad rep and see if he can exert a little pressure on your behalf. It just might work.

Time battles blow-back from ad-based employee ratings | New York Post.


Proposed rule would force airlines to disclose sneaky charges

Since 2008, airlines have been charging for things — like checked bags — that were once included in the ticket price. More recently, some have begun offering packages with some of the once-free services added back into the cost of a ticket but at higher prices.

But what’s truly evil is that the airlines don’t want to disclose the real price in their advertising, making comparison shopping nearly impossible. Cute, huh?

To address the inequity, the United States Department of Transportation has proposed a rule requiring that passengers be provided detailed information on fees for a first checked bag, a second checked bag, advance seat assignments and carry-on bags.

Apparently full disclosure terrifies the airlines. Airlines for America, the industry trade association says that the “proposal overreaches and limits how free markets work.”

So they think that a free market works by hiding the price from the buyer? Bite me!

via Proposal wants airlines to be upfront with hidden charges | New York Post.

See also The Columbian and the Washington Post.

Apple Wants To Use Your Heart Rate And Facial Expressions To Figure Out What Mood You’re In and Deliver More Relevant Advertising

“[Apple’s] patent application, No. 13/556023, describes system that would determine a sort of baseline mood for a given user by collecting and analyzing a mixture of physical, behavioral, and contextual data. The system would then compare this baseline to the data it collects from a user as the ad is about to be served to figure out what mood the user is in and subsequently, which ad the system should send to him or her.”

That’s sure to improve my user experience.

Apple Wants To Use Your Heart Rate And Facial Expressions To Figure Out What Mood You’re In – Houston Chronicle.