Who owns “how” ?

Management consultant Dov Seidman is suing Chobani yogurt for using the word “how” as a noun.

Seidman uses the phrase “How Matters” to promote his business; he’s also written a book, How: Why How We Do Anything Means Everything. 

The suit is a result of Chobani using the phrase “Chobani. How matters.” in its advertising.

Sigh. Remember when Apple tried to protect the letter “i” ?

How About That? – Lingua Franca – Blogs – The Chronicle of Higher Education.

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