Management consultant Dov Seidman is suing Chobani yogurt for using the word “how” as a noun.
Seidman uses the phrase “How Matters” to promote his business; he’s also written a book, How: Why How We Do Anything Means Everything.
The suit is a result of Chobani using the phrase “Chobani. How matters.” in its advertising.
Sigh. Remember when Apple tried to protect the letter “i” ?