When a corporation has a crisis, they can try to get out in front of it like Johnson & Johnson did in 1982, when they recalled all the Tylenol on the shelves and instituted new product packaging.
Bad news is that there’s nothing Komen can do now: once you’ve politicized your brand, there’s no going back. Imagine Coca Cola saying “we’re against school prayer.” Half the country will hate them. But, if they back away from that position, the other half will hate them.
Susan G. Komen hopes that famed pollsters Penn and Schoen can help them out of this one. But it’s too late and Komen can Bite me.
Susan G. Komen Hires Consulting Firm To Assess Damage To Reputation.