In late 2013, Whole Foods announced that it was dropping Chobani yogurt, the number one brand of Greek yogurt. “The company plans to make room for non-genetically-modified food and organic brands instead.”
It turns out that Whole Foods replaced Chobani with its house brand “Whole Foods 365 Everyday Value Plain Greek Yogurt,” which contains six times as much sugar as its label claims.
A class action lawsuit has been filed — by the same attorneys who sued Subway for having a less than 12 inch “footlong” — on behalf of defrauded consumers.
The inaccurate label gave Whole Foods, which specializes in natural and organic food, a competitive advantage and justified the higher prices the specialty market charges consumers, the suit alleges.