Google, Facebook, now Instagram is planning to monetize you by selling your pictures.

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you,” reads an excerpt of updated Terms.

Boy, THAT’S going to improve my user experience!

How your Instagram photo might end up in an ad.